diff --git a/src/commands.cc b/src/commands.cc
index 49381975..54e1a40e 100644
--- a/src/commands.cc
+++ b/src/commands.cc
@@ -790,7 +790,8 @@ const CommandDesc add_hook_cmd = {
     "            (and any window for that buffer)\n"
     "  * window: hook is executed only for the current window\n",
     ParameterDesc{
-        { { "group", { true, "set hook group, see remove-hooks" } } },
+        { { "group", { true, "set hook group, see remove-hooks" } },
+          { "always", { false, "run hook even if hooks are disabled" } }},
         ParameterDesc::Flags::None, 4, 4
     },
     CommandFlags::None,
@@ -808,7 +809,10 @@ const CommandDesc add_hook_cmd = {
         Regex regex{parser[2], RegexCompileFlags::Optimize};
         const String& command = parser[3];
         auto group = parser.get_switch("group").value_or(StringView{});
-        get_scope(parser[0], context).hooks().add_hook(parser[1], group.str(), std::move(regex), command);
+        get_scope(parser[0], context).hooks().add_hook(parser[1], group.str(),
+                                                       parser.get_switch("always") ?
+                                                       HookFlags::Always : HookFlags::None,
+                                                       std::move(regex), command);
     }
 };
 
diff --git a/src/hook_manager.cc b/src/hook_manager.cc
index b869c261..d0100467 100644
--- a/src/hook_manager.cc
+++ b/src/hook_manager.cc
@@ -16,6 +16,7 @@ namespace Kakoune
 struct HookManager::Hook
 {
     String group;
+    HookFlags flags;
     Regex filter;
     String commands;
 };
@@ -24,10 +25,10 @@ HookManager::HookManager() : m_parent(nullptr) {}
 HookManager::HookManager(HookManager& parent) : SafeCountable{}, m_parent(&parent) {}
 HookManager::~HookManager() = default;
 
-void HookManager::add_hook(StringView hook_name, String group, Regex filter, String commands)
+void HookManager::add_hook(StringView hook_name, String group, HookFlags flags, Regex filter, String commands)
 {
     auto& hooks = m_hooks[hook_name];
-    hooks.emplace_back(new Hook{std::move(group), std::move(filter), std::move(commands)});
+    hooks.emplace_back(new Hook{std::move(group), flags, std::move(filter), std::move(commands)});
 }
 
 void HookManager::remove_hooks(StringView group)
@@ -63,8 +64,7 @@ CandidateList HookManager::complete_hook_group(StringView prefix, ByteCount pos_
 
 void HookManager::run_hook(StringView hook_name, StringView param, Context& context) const
 {
-    if (context.hooks_disabled())
-        return;
+    const bool only_always = context.hooks_disabled();
 
     if (m_parent)
         m_parent->run_hook(hook_name, param, context);
@@ -98,7 +98,8 @@ void HookManager::run_hook(StringView hook_name, StringView param, Context& cont
     for (auto& hook : hook_list->value)
     {
         MatchResults<const char*> captures;
-        if ((hook->group.empty() or disabled_hooks.empty() or
+            if ((not only_always or (hook->flags & HookFlags::Always)) and
+            (hook->group.empty() or disabled_hooks.empty() or
              not regex_match(hook->group.begin(), hook->group.end(), disabled_hooks))
             and regex_match(param.begin(), param.end(), captures, hook->filter))
             hooks_to_run.push_back({ hook.get(), std::move(captures) });
diff --git a/src/hook_manager.hh b/src/hook_manager.hh
index 215cdeb8..44fb9107 100644
--- a/src/hook_manager.hh
+++ b/src/hook_manager.hh
@@ -11,13 +11,21 @@ namespace Kakoune
 class Context;
 class Regex;
 
+enum class HookFlags
+{
+    None = 0,
+    Always = 1 << 0
+};
+constexpr bool with_bit_ops(Meta::Type<HookFlags>) { return true; }
+
 class HookManager : public SafeCountable
 {
 public:
     HookManager(HookManager& parent);
     ~HookManager();
 
-    void add_hook(StringView hook_name, String group, Regex filter, String commands);
+    void add_hook(StringView hook_name, String group, HookFlags flags,
+                  Regex filter, String commands);
     void remove_hooks(StringView group);
     CandidateList complete_hook_group(StringView prefix, ByteCount pos_in_token);
     void run_hook(StringView hook_name, StringView param,